This means that all partners will now receive 55% of advertising revenue up to this CPM threshold (cost per thousand impressions), all being returned to the content owner. For creators who are not part of the YouTube partnership program, “you can see ads on some of your videos,” says the video sharing platform. “Because you`re not currently in YPP, you don`t receive the share of revenue generated by these ads, even though you still have the option to apply for yPPs as you normally would if you met the eligibility requirements.” Changing the distribution of advertising revenue is separate from YouTube transactions with content companies (for example. B for film distribution). The YouTube Affiliate Program (YPP) gives YouTubern better access to youTube resources and features such as direct access to our Creator support team. It also allows you to share revenue from the ads you provide on your content. This article provides an overview of available features, membership criteria, an application checklist and some FAQs. “In fact, it solves problems for premium media companies,” said Exec, which requested anonymity because the terms of the Agreements on YouTube are confidential.